The return to Dodger Stadium

Elton’s final North American tour show was an epic end to a touring career spanning decades. As well as a historic moment, it was Disney+’s first ever live broadcast and the first piece of programming to be available in all 50 territories which Disney serves.

Collaborating with Disney+, I developed the digital strategy to document and promote the Live which received multiple Emmy Award wins, giving Elton his legendary EGOT status. 

THE RESULTS

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THE RESULTS ★

Elton was posted about 155k times in the week of the Dodger shows with 4.18m engagements leading to 2.4B impressions

Elton’s social channels gained 44k followers with posts created 30.7m impressions and 2.3m engagements

#EltonFarewellTour was #6 top trend and ‘Elton John’ listed #1 trending moment in Entertainment on Twitter

Web visits to EltonJohn.com increased by 152% with 130k visits, 124k of whom are new users visiting multiple pages

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