Los Angeles is where Elton John’s legendary career truly took flight and a place he calls his second home. Elton’s final North American tour finished at Dodger Stadium in November 2022 and as a way to celebrate the city, we connected his fans with significant places in L.A. from Elton’s past and present.
To do this, we partnered with Google Maps Platform on an interactive map experience at la.eltonjohn.com - built with some of the newest Google Maps Platform features.
The experience lets fans explore L.A. and discover the story behind places like The Troubadour, Supervinyl and Book Soup, and discover some of the exciting Elton-themed experiences created around the city to celebrate the Farewell Yellow Brick Road tour.
FAN ENGAGEMENT
-
![]()
Social content
Elton’s socials posted short-form videos showcasing venues taking part and creating experiences for fans.
-
![]()
Partner posts
Venues taking part in the takeover made their own social content to engage their followers using #EltonLATakeover
-
![]()
Giveaways
We ran scavenger hunts across venues giving away tickets to Elton’s LA show which people entered via the digital map.
-
![]()
DOOH
Google listed billboards at several key locations including Sunset Boulevard
