GLASTONBURY 2023
Elton’s final Farewell Yellow Brick Road show in the UK, headlining the Pyramid Stage at Glastonbury Festival was the ultimate finalé. To build hype in the run up, we planned a numnber of collaborations to engage Elton’s followers, the UK fan base attending the festival and those watching from home.
These included a stop-motion recreation of the Glastonbury set at Legoland Windsor, an Elton-inspired Hunter Wellington boot plus promotions and interviews with Clara Amfo for BBC Radio 1.
On the night
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Countdown
24hr countdowns with BBC Official Channels, BTS photos and crowd shots, plus posts from celebrity friends in attendance made sure all eyes were on Elton’s channels.
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Immediate gratitude
Elton took to his social media as soon as he’d left the stage to thank Glastonbury and all those in the crowd for the best performance of his life.
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Real-time content
Elton’s opening performance was uploaded during his set, driving people to his iPlayer performance.