Reebok: What’s your Legacy?

100 young Londoners define their legacy

Following in the footsteps of grime artist Jaykae and designer Jade Pearl, I led the outreach and partner managemetn for Create Jobs collaboration with Reebok on the re-launch of the Classic Leather Legacy shoe. We connected Reebok with 100 diverse Gen-Z creatives who underwent four, 6-week training programmes to develop a creative response in photography, film, podcast or digital product design to Reebok’s theme: What’s your legacy?