“One of the best examples of a legacy artist utilizing TikTok efficiently is Elton John. Elton John’s TikTok shows off his unique personality and iconic performer persona, resulting in a personable and authentic presence which helps him to connect with his followers in a meaningful way.”
— HYPEBOT
Authentic and legendary, not “cool Dad”
Elton John is adored by the TikTok community, having teased 2022’s collaboration with Britney Spears 'Hold Me Closer' exclusively on the platform, which now has a staggering 108,700+ video creations.
Elton’s catalogue has also found a new audience on the platform with Goodbye Yellow Brick Road trending on TikTok as the community use the song to celebrate Elton's storied career, with the sound racking up over 130M views.
He has amassed 3 million followers and 20.5 million likes, with the best‑performing videos gaining over 32.4 million views
Five era-defining TikTok filters to
celebrate Elton’s illustrious career
To celebrate Elton and TikTok’s long running partnership, TikTok launched five new Elton-themed filters for the community to fully embody the Rocket Man.
Coming shortly after his Glastonbury performance, the filters gained millions of views and over 40 k uses.
Praise for Elton’s TikTok