WALTHAMSTOW GARDEN PARTY
Community powered festival with international lineup
Walthamstow Garden Party is one of London’s biggest free music festivals attracting 35,000 people in 2018. I was responsible for managing the design, promotion and onsite experience delivered by the Barbican in partnership with Create London and London Borough of Waltham Forest.
The results
Promotion
A key audience development opportunity, we established a community ambassador network to connect with local groups and paired it with OOH and online advertising to attract over 35,000 people over two days.
Design
We created a refreshed visual identity and logo to better connect with local audiences and reflect the diversity of the programming and people involved.
Onsite
We mapped user journeys across 4 hectares of Llloyd Park and erected over 1,200m² of signage to tell the story of the festival and direct audiences to performances around the park.