The Ultimate Zoom Call
Elton’s 2021 album, The Lockdown Sessions, was created during the lockdown period where Zoom calls became the norm and “you’re on mute”, cat filters and background interruptions from family were part of our everyday.
To celebrate the album’s number 1 success and the incredible range of collaborators, we created the Ultimate Zoom. The call saw everyone from Miley Cyrus, Nicki Minaj and Stevie Wonder, all the way to Dua Lipa and Charlie Puth join Elton on Zoom.
Shortlisted at Cannes Lions in Casting and Performance and Influencer categories.
3.8m impressions
2,346 posts about the content with 69.27m impressions and 127k engagements
TEASE
TEASE
1.6m views
The ultimate Zoom started with the ultimate group chat with Elton inviting his fellow collaborators to the call. The tease garnered a bunch of attention with over 1 million people watching and thousands of comments speculating what was coming.