Future Startup Now Founders
A pre-accelerator programme for Gen Z entrepreneurs
Future Startup Now Founders is a Mayor of London funded employment programme delivered by Create Jobs for diverse entrepreneurs to learn how to launch and build their business.
In June 2020, Create Jobs ran a 5-week marketing campaign to give Founders and Create Jobs a bigger presence in London’s creative and digital sector and to make it stand out from similar programmes. The goal was to build the programme’s awareness and gather 60 applications from diverse Gen Z Londoners.
Results
119
applicants (198% of target), all aged 18-24, 82% of applicants were from an underrepresented group (Black, Asian or multi-ethnic, LGBTQ+ and/or disabled or neurodiverse)
3,500
engagements from posts by 60+ influencers, organisations and partners spoke about Future Startup Now Founders on Twitter including Jermaine Jackman, Gemma Styles, GUAP, Ibrahim Kamara, UK Black Tech, Jamal Edwards, and the British Blacklist, reaching >5million impressions
67%
increase from last campaign in unique visitors (10,367) to the Future Startup Now Founders application and associated pages
176%
Average increase across web visitors (216%), newsletter subscribers (144%) and social media following (186%) (values compared with previous period)
30+
pieces of written, visual and video content created with over 250,000 views
